Once we are finished with our business stationery, we will be ready to wrap up our identity design unit. The last part of our identity design unit involves creating an identity standard document for our company. First, I want you to look at an example of one from Chadron State College (http://www.csc.edu/collegerelations/identity.csc).
For an example of what your identity standard will look like, check this link http://graphdesportfolio.blogspot.com/2012/10/identity-standard.html Open up Microsoft Word. You will create an Identity Standard for your business. Your Business Stationary needs each of the following:
Title Page
Introduction (who you are, why it’s important to have a consistent identity)
Typography (what types of fonts, font colors will your organization be using in various forms)
Colors (what colors are you using for your logo? Unofficial names, RGB and CMYK values)
Logos (Show logos, include examples and description of inappropriate and appropriate logo usage)
Promotional Material (include business stationery, banners, flyers, etc…)
Web Content (list a web page where your business would be found, list page colors, fonts, content, web banner, etc…
Conclusion (Tell how you find it important to ensure quality with your brand, give a contact where someone can find help when wanting to use your brand and identity standard)
Once the identity standard document is completed, we will print it off, staple it, and turn it in. The project is worth 20 points.
