Assignment: Identity Standard

Now that you have a business name and a logo, you need to create a Identity Standard.  First look at an example of an identity standard for Chadron State College (http://www.csc.edu/collegerelations/identity.csc).  For an example of what your identity standard will look like, check this link out:  http://graphdesportfolio.blogspot.com/2012/10/identity-standard.html

Open up Microsoft Word.  You will create an Identity Standard for your business.  Your Business Stationary needs each of the following:

·         Title Page

·         Introduction (who you are, why it’s important to have a consistent identity)

·         Typography (what types of fonts, font colors will your organization be using in various forms)

·         Colors (what colors are you using for your logo?  Unofficial names, RGB and CMYK values)

·         Logos (Show logos, include examples and description of inappropriate and appropriate logo                 usage)

·         Promotional Material (include business stationery, banners, flyers, etc…)

·         Web Content (list a web page where your business would be found, list page colors, fonts,                   content, web banner, etc…)

·         Conclusion (Tell how you find it important to ensure quality with your brand, give a contact                 where someone can find help when wanting to use your brand and identity standard)

When finished, save as a .pdf and upload to your capzle.  You do not need to add a reflection to this project, as the work itself is a reflection of our identity design unit.