branding (Week 3)

Students are all finished up with their logos from their graphic design, and everybody passed their first assessment involving the use of technology to analyze elements and principles of a design and communicate ideas.  We have created our digital portfolios and posted our first projects along with reflections.  Next week we will look further into identity design as we look at branding practices, and will create a brand for ourselves as we make a set of promotional materials.  We will wrap things up by creating a branding guide or identity standard for our imaginary companies.

Here are some of the early sketches from some of the identity designs.

Above are some of the digital versions that I thought turned out well.  These students also did a great job following the design process in class!

It's been a great start to the term and I'm excited to see what else everybody can come up with!