more identity design (week 3)

Last week students turned in their sketches for their logos.  We then spent time learning how to use Adobe Photoshop CC.  Next week we will be creating our logos on the computer, then will create a digital portfolio where they will store their work and reflections from this term.  Once we are finished with our logos, we will then move on to business stationery.  Students will create a letterhead 8.5 x 11 in. for an imaginary company that they create from their logo.  Students will also create a 2 x 3.5 in. business card, and a 9.5 x 4.125 in. envelope.  We will discuss identity and branding for companies and will look at some examples.  Students elements from the business stationery should all have matching themes and appear to fit or belong to each other.  Once we finish this, we will create a mock-up which can be used to present their work in a professional manner.  If we complete our stationery this week we will then move on to our branding guide project or identity standards.  I will post more on this assignment when we get closer to that point.